UMNIAH, IRBID & ZARQA BRANCH

Designed to redefine the telecom retail experience, Umniah's Irbid and Zarqa branches translate the brand’s dynamic digital identity into a physical environment defined by clean lines, sophisticated materiality, and immersive technology. The spaces transition away from traditional, transaction-heavy retail layouts, opting instead for an open, fluid environment that prioritizes customer interaction, digital exploration, and spatial comfort.

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A bold, high-contrast palette of matte navy architectural paneling and crisp white surfaces provides a refined backdrop for Umniah’s vibrant brand graphics. Massive integrated digital screens and illuminated graphic panels wrap key architectural zones, creating an energetic visual rhythm that guides visitors naturally through the space. Monolithic, curved service islands and minimalist product display bays introduce a contemporary edge, while soft, deeply textured blue upholstered lounges offer inviting pockets for comfortable consultation.